Are you a business owner wearing all of the hats, including marketing?

BTO (Beat the Odds) runs a fast, plain-English marketing checkup to show you how customers find you now, what’s quietly costing you leads, and what to fix first — without hiring an agency.

Run the Free Checkup →

Takes ~3 minutes • No credit card • Built for business owners doing it themselves

We review your website, messaging, and visibility.

You get a clear score and a prioritized fix list.

Built for business owners first — and trusted by small teams and consultants who need clarity.

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SAMPLE

Marketing Checkup

This is what you’ll see in your dashboard

SAMPLE PREVIEW

68/100

Brand Clarity Score

8

Priority Fixes

THE BIG TAKEAWAY

“Your offer is strong — but the way it’s explained isn’t. People (and AI search) can’t confidently repeat it yet. Fix the message first, then scale the channels.”

WHAT’S WORKING

• Clear service category
• Trust signals present
• Good local relevance

FIX THIS FIRST

• Tighten your one-liner
• Add proof + outcomes
• Make your CTA specific

Running checkup

Built for real business owners (and small teams who support them)

Clear priorities, plain language, and momentum — without the noise.

THIS IS FOR

Owners who want clarity, not marketing jargon
Businesses tired of guessing what to do next
Small teams and consultants managing multiple priorities

THIS IS NOT FOR

Enterprise marketing teams
Agencies looking to resell software
People looking for a “magic button”

BTO is built for owners first — and trusted by small teams and consultants who need clarity without hiring more people.

Three steps. Real clarity.

A real checkup that shows what’s working, what’s hurting, and what to fix first.

STEP 1

Tell us about your business

Share your website, who you serve, and what you’re trying to grow. Takes about 3 minutes.

STEP 2

Get honest feedback

We review your brand clarity, visibility, and trust signals — and score what’s helping vs. hurting.

STEP 3

Know what to do next

Get a prioritized fix list and weekly guidance you can actually follow.

This is what you’ll see in your dashboard

A clear score, a fix list, and weekly priorities — written for real business owners (and the person on your team who owns marketing).

This is what clarity looks like — not a report you’ll never read, but priorities you can act on.

WHAT BTO DOES

We scan your website + Google presence

So you know what a customer sees first.

You get a score + fix list + weekly priorities

No fluff. If it’s not actionable, it doesn’t make the list.

You know what to fix first

So you can stop guessing — and start getting results.

Run the Free Checkup →

Takes ~3 minutes • No credit card

SAMPLE

Marketing Intelligence Snapshot

This is what you’ll see in your dashboard

SAMPLE

68/100

Clarity Score

3

This week’s priorities

THE BIG TAKEAWAY

“Your offer is strong — but the way it’s explained isn’t. Tighten the message, add proof, and make the next step obvious.”

FIX THIS FIRST

• Tighten your one-liner
• Add proof + outcomes
• Make your CTA specific

WHAT’S WORKING

• Clear service category
• Trust signals present
• Strong local relevance

Real Results. Real People.

The BTO Method is built on decades of proven marketing strategy

Swipe (or scroll) to read more.

Clarity before growth.

If you run a service business and your marketing feels off, you don’t need more random tactics. You need to see what’s broken — and what to do next.

Run the Free Checkup →

Takes ~3 minutes • No credit card