Terms of Service

Last updated: December 28, 2025

What BTO is

BTO (Beat the Odds) provides marketing guidance, checkups, and planning tools. We aim to be helpful and practical — but you’re still responsible for your business decisions and outcomes.

Accounts

If you create an account, you’re responsible for keeping your login information safe. If you think your account has been compromised, reset your password.

Subscriptions and billing

Paid plans are billed through Stripe. Plan access is tied to your dashboard and account.

Acceptable use

Don’t misuse the service, attempt to break security, or use the platform to harm others.

Changes

We may update these terms as we improve the product.

Note
This is a launch-ready baseline. If you tell me the legal entity name (and the state/country), I can tighten this into a more standard SaaS terms page.
Beat the Odds

Beat the Odds

A marketing framework designed to help small businesses survive and thrive.

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Marketing Intelligence

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Also used by small agencies, consultants, and fractional CMOs who need clarity without growing headcount.

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